A man on his laptop next to an AI brain hooked up to different computers to understand what it's thinking

What Is the Best AI Content Detector? Top 5 AI Detection Tools in 2023

By Corbin Stewart

Minute Read

It's a fascinating time we live in, especially when it comes to content creation and management. Thanks to Artificial Intelligence (AI) on one hand, we have AI writing assistants that can whip up articles and posts swiftly and help you improve your content. They're real time-savers. 

On the flip side, there's a bit of a concern about the originality and human touch in the content they churn out. That's where AI content detectors swing into action, helping ensure what's generated isn't just a copy-paste job and still carries a human feel.

Runner-up

An image of the Originality.ai Logo Icon

Originality.ai


$15 Per Month

$30 Pay As You Go


  • Automated Fact Checking
  • AI & Plagiarism Scanning
  • 15 Supported Languages

Top Choice

Logo of Content at Scale

Content at Scale


$49 Per Month

$15 for 5,000 Credits Top-Up


  • One Click Instant Rewrite
  • Unlimited Scans
  • 2,500 Rewrite Credits

Honorable Mention

A picture of the text Winston AI logo

Winston AI


$18 Per Month

$12 Per Month (Annual)


  • 99.6% Accuracy Rate
  • Scan PDF's with OCR
  • Readability Scoring

Today, we will shine a light on the balancing act between AI-generated content and AI content detection, spotlighting some of the best AI content detectors for you to check out in 2023.

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A picture of a giant AI brain that is processing a lot of data with a team of workers around it

Understanding The Basics About AI Content Detection Systems

What is an AI Detector?

AI detector tools are like your backstage crew in content creation. They have a keen eye for spotting patterns typical to AI writers—patterns that can make content sound more robotic than relatable. Unlike humans, AI lacks the subtle nuances in crafting sentences, and that’s what these detectors are trained to catch.

As you develop your content marketing voyage, especially if you're just starting out, your writing might unintentionally echo that robotic tone. It's a common initial hurdle.

AI detectors can be your constructive criticism, highlighting the areas that could use a more human touch. So, they don't just keep an eye on AI-generated content. They also check your content to see how ‘human’ your content sounds, helping you smooth out the edges.

By showing you where your content needs a little more warmth or flair, AI detectors help bridge the gap between robotic monotony and human connection. This way, not only do you learn to fine-tune your style, but you also ensure your content resonates more naturally with your readers.

The Importance of AI Content Detectors

AI Content Detectors are becoming important tools for your writer's toolkit. First and foremost, they act as a filter, helping to identify any AI-generated content within your work. In a time where AI writing tools are gaining traction, having the ability to discern AI-written content from human-written content is invaluable.

A picture of an AI brain processing large amounts of NLP data

These detectors are your allies in ensuring originality by aiding with plagiarism detection. Plagiarism is a serious concern that carries legal and ethical implications. With an AI content detection tool, you can sift through your work to ensure it doesn’t mirror existing published content.

AI detectors serve as a quality control checkpoint. They assess elements like grammar, readability, and coherence, which are pivotal in offering a good user experience. This feedback is a treasure trove for content creators looking to hone their writing skills and uphold high-quality standards in their work. By analyzing and acting on the feedback, you refine your content, making it more polished and reader-friendly.

Google's Stance on AI-Generated Content

As a small business owner, understanding Google’s view on AI-generated content is crucial. AI writing tools offer a convenient way to produce content, but what does Google think about it?

Google values content that prioritizes the reader, focusing on providing value, relevance, and a good user experience. If your AI-created content meets these criteria, you're on the right track. However, it's worth noting that Google's algorithms and policies can change, sometimes without much notice.

A recent example of this was back in the middle of September when Google released its Helpful Content Update. This update was geared primarily to target overly optimized SEO content. While at the same Google loosened it's stance on its AI-generated content guidelines as long as you were producing highly helpful content for searcher.

This is where AI content detectors become valuable. By utilizing these tools to ensure your content retains a human touch, you're aligning with Google's current stance and preparing for future policy changes.

An infographic explaining what Google's E-E-A-T means.

Adhering to Google's E-E-A-T (Expertise, Experience, Authoritativeness, Trustworthiness) guidelines is vital. E-E-A-T is a framework used by Google to evaluate content quality. Making sure that your content reflects these four guidelines not only aligns with Google's best practices but also resonates well with your readers.

By focusing on creating genuine, quality content with the assistance of one of the best AI content detector tools, you're bound to create content that will convert and rank well above the competition.

A picture of people assigning five stars to a AI detection report

Top AI Content Detection Tools for 2023

As a small business owner stepping into the role of a content marketer with the aid of AI, having the right set of tools is essential.

I’ve sifted through my fair share of options to bring you a list of top AI content detectors in 2023, featuring both paid and free to use software. Starting with the new Content at Scale AI Detector "Pro Version," here’s a rundown of all the noteworthy AI detection products that caught my eye:

1. Content at Scale AI Detector "Pro Version"

A screenshot of the Content at Scale AI Detector page

Overview

The Content at Scale AI Detector has become a staple in my toolkit since the release of their free tool earlier this year. With the recent "Pro Version" upgrade, it's turned into an absolute must-have.

What sets it apart is its ability to identify AI-generated text with an accuracy rate of 98.3%. It examines text for patterns common in bot-written material, like a lack of natural flow or repetitive wording, characteristics often seen in content spun by AI models like ChatGPT, Claude, Bard, and GPT-4.

The “Pro Version” steps it up by offering paraphrasing and rewriting options to enhance the human touch in content created, making it near undetectable by other AI detection tools. This is perfect for when you need to utilize content generated by ChatGPT for drafting a few paragraphs and want to quickly rephrase it to avoid AI detection.

A confirmation message from Content at Scale AI Detector confirming that it will use 1402 credits to rewrite the flagged content.

My only critique of this AI tool is that you can't select specific content grades for rewriting. It's either selecting individual sentences, or one click for the entire piece of content.

When you have a large piece of content, you might end up with 1,000 credits worth of sentences that might be flagged for rewriting. I would love to seen an option where you could choose to only rewrite red highlighted sentences or red and orange sentences etc.

This would help reduce editing time by removing the need of going through the entire article sentence by sentence if you don't want to rewrite all the content.

Pricing

For a monthly fee of $49, the Pro Version delivers a robust feature set, including the ability to scan up to 50,000 characters at once, paraphrase AI-detected sentences, and rewrite all AI-detected sections in one sweep. The initial monthly subscription includes 2,500 credits for rewriting, with the ability to top-up another 5,000 credits for $15.

Pros:

  • High accuracy rate in detection
  • Capability to paraphrase and rewrite AI-detected content with one click
  • Grades sentences individually on the likelihood that they are AI-generated

Cons:

  • Unable to selectively rewrite content; all flagged content must be rewritten.
  • Credits can quickly be consumed with long-form content
  • Higher upfront monthly cost compared to other tools

Most Suitable For

Content at Scale AI Detector "Pro Version" is a solid choice for content creators and marketers stepping into the AI-powered content arena. It's well-suited for those keen on ensuring their AI-generated content mirrors a natural human touch while staying under the radar of other AI detection tools.

While on the pricier side of AI text detectors, I genuinely believe that the new rewrite feature makes this the best AI detector for businesses looking to speed up their content marketing pipeline. Not to mention that the team at Content at Scale have been rapidly rolling out upgrades to their entire platform regularly, so this tool is only going to get better in the future making it one of the best AI content detector tools on the market.

A screenshot of the Content at Scale AI Detector Pro Version showing a passing grade for content being checked.

Key Takeaways

  • Remarkable accuracy rate of 98.3% in identifying AI-generated content.
  • Paraphrasing and rewriting features help enhance the humanlike quality of the content and make it nearly undetectable.
  • Provides a helpful simplified human content score for instant feedback.
  • A valuable asset for content marketers and creators venturing into AI-powered content creation.

2. Originality.ai

A screenshot of the homepage for Originality.ai

Overview

Originality.ai is a tool tailored for digital writers and content marketers, especially those focusing on SEO and company blogs. Unlike many platforms oriented towards academic purposes, this one specifically caters to the SEO and blog content domain. 

With the rise of AI-generated content online, having a reliable tool like Originality.ai to verify the authenticity of your work is invaluable. With its real-time fact-checking scans, Originality.ai also functions as an SEO tool, ensuring your published content is as factually correct as possible.

One of the standout features of Originality.ai is it's commitment to being focused on continuously improving its detection rate and reducing false positives. With the launch of Originality.ai 2.0 they now boast a 99% accuracy rate while reducing their false positive rate to only 2.55%. Their testing methodology is really through and you can read all about it here if you're interested in getting a glimps behind the curtain.

Another notable feature of Originality.ai is that its content detector supports 15 different languages including, Spanish, French, Italian, German, Chinese Simplified, Chinese Traditional, and Japanese to name just a handful. This is incredibly helpful for businesses who need to operate in different languages, making it seamless to switch back and forth between languages without disrupting your workflow.

Pricing

A screenshot of the Originality.ai pricing plans showing the Pay as You Go and Monthly options.

The pricing model of Originality.ai is quite accommodating. The Pay-as-You-Go option is priced at $30, providing 3,000 credits, which offer flexibility to use the tool as per your needs, making it an attractive alternative to monthly commitments.

On the other hand, the monthly plan is a steal at $15, granting you 2,000 credits and continuous access to all the features.

A nice added touch for customers was when I purchased my Pay as You Go credits. I also received additional credits for the amount I paid in taxes.  

Pros:

  • 99% accuracy in AI-generated content detection
  • Supports 15 different languages
  • Real-time fact-checking aiding in SEO

Cons:

  • Pay-as-you-go missing some features
  • No free trial available
  • Credits expire

Most Suitable For

Originality.ai is a go-to tool for those involved in digital writing, SEO, or company blogging. It’s crafted to uphold content integrity and authenticity.

Its real-time fact-checking capability is a huge plus for ensuring your content aligns well with Google's E-E-A-T guidelines, a crucial aspect in today’s digital content landscape.

A screenshot of Originality.ai content detector showing a 3% original and 97% AI score.

Key Takeaways

  • Tailored for digital writers and content marketers focusing on SEO and company blogs.
  • Flexible pricing options catering to both sporadic and regular usage.
  • Efficient in detecting AI-written text and plagiarism, ensuring content authenticity.
  • Real-time fact-checking is a standout feature, aligning content with SEO best practices and Google's E-E-A-T guidelines.

3. Winston AI

A screenshot of the WinstonAI homepage for their AI content detector

Overview

Winston AI is a relatively new player in the AI detection field, having launched in February 2023. It's carved a niche for itself, especially among educators and publishers, by offering an impressive accuracy rate of 99.6% in detecting AI-generated text.

This tool stands out for its dual functionality as an AI and plagiarism detector (included in the advance plan). It also includes checking documents and PDFs with its Optical Character Recognition (OCR) technology. This feature allows text extraction from digital documents and even handwritten materials, converting them into a machine-readable text format.

Another stand-out feature with Winston AI is the readability score, which, as I've talked about in my Hemingway Editor Plus review, is an important thing to consider when editing your content to improve your engagement with your audience.

Pricing

Winston AI offers a 7-day 2,000 words free trial to test the waters, but after that, monthly plans start for as little as $18 ($12 annually) to check up to 80,000 words and $29 ($19) for 200,000 words with plagiarism detection.

Pros:

  • Highest AI detection accuracy rate with a 99.6%
  • OCR technology for text extraction from documents and images
  • User-friendly interface and comprehensive reporting

Cons:

  • Limited features in the free trial version
  • AI detection has limited language support
  • No URL scanning feature

Most Suitable For

Winston AI is a robust tool for educators and publishers, who are looking for a solution to help with maintaining the originality and integrity of their content.

As for content creators and business owners, you might not find Winston AI as attractive as other options. However, with it's ability to easily organize scans, and upload documents directly to be scanned, depending on your content creation workflow this might be a valuable option.

Its OCR technology makes it a unique asset, especially in academic settings where verifying the authenticity of handwritten assignments is crucial. If you're looking for an AI tool that can double as a plagiarism checker and AI detector, then this can be the perfect solution for you.

A screenshot of AI content detection results from Winston AI showing a score of 14% for human content.

Key Takeaways

  • An impressive accuracy rate in detecting AI-generated content at 99.6%, making it a reliable tool for maintaining content authenticity.
  • OCR technology is a standout feature, allowing you to upload a document instead of needing to copy and paste the content every time.
  • The user-friendly interface and comprehensive reporting make it easy to understand and act upon the detection results.

4. GPTZero

A screenshot of the homepage for GPTZero

Overview

GPTZero made a splash as one of the earlier AI detector tools when ChatGPT caught the limelight last year. It swiftly found its groove in academic circles by providing an extra layer of insight for teachers better to understand the origins of their students' assignments. 

Although our focus is typically on AI tools in the business domain, GPTZero earns its place on this list due to the generous free version it offers, which makes it a budget-friendly ally for small businesses.

GPTZero also offers a couple of intergrations that can be handy depending on your content workflow. With it's Microsoft Word addon you can instantly check your work for AI detection within the Word application. They also have a Chrome extention that allows you to check content right from your browser to see if it's been generated with AI as well.

Pricing

GPTZero's pricing structure is pretty straightforward.

The tool is free to get started with up to 10,000 words checked monthly, a neat feature for those on a tight budget or with occasional needs.

For $15 a month ($10 annually), you can ramp up to 150,000 words checked, and with $24 ($16) a month, you get a whopping 300,000 words checked plus access to their plagiarism checker. These tiers are pretty flexible for businesses as they scale into larger content projects.

Pros:

  • Flexible intergrations to match your workflow
  • Generous free plan to get you started
  • Batch file uploads for faster scanning 

Cons:

  • 5,000 Charecter limit on free scans
  • Plagiarism check is unlocked at Premium plan
  • Focused primaraly on academic users

Most Suitable For

While primaraily positioned as one of the best AI content detection services for educators. GPTZero is still a good option for small businesses on a budget, thanks to its generous free AI content detector plan. It's a fantastic choice for those just starting with content verification without wanting to spend a lot. 

Once you're ready to scale your content creation the affordable monthly plans become a plus, especially for businesses with larger content production needs. The modest pricing for the extended word check limits and the additional plagiarism checker feature in the premium plan make it a practical choice for small businesses aiming to keep their content original without stretching their budget.

A screenshot of GPTZero results page showing that content was detected with a 48% likelihood that it was generated by AI

Key Takeaways

  • Early entry into the AI detection field alongside the rising fame of tools like ChatGPT.
  • Valuable aid in academic settings, assisting educators in understanding the origins of students' assignments.
  • The generous free version extends its utility to budget-conscious small businesses.
  • Potential for cost-effective AI-generated content detection in the business domain

5. Copyleaks

A screenshot of the Copyleaks homepage

Overview

Copyleaks has been a trusted name for text analysis, with nearly a decade of experience analyzing written content. With a focus on global solutions they offer AI detection for 30 different languages and plagiarism checks for 100 languages!

Now typically plagiarism checkers search for 1 for 1 copying of content, but Copyleaks takes this one step further with its ability to check for paraphrased content as well. They really have worked hard to make sure their detectors and checkers can't be circumvented by common tricks used with prompt engineering.

A recent third-party study stated that based off it's testing of 124 human written essays and 40 GPT generated essays, Copyleaks was able to accuratly detect 99.12% of the human written essays and 95% of the GPT generated essays.

One final feature that makes Copyleaks stand out is its focus on secuitry and states its the only AI Detector with military-grade security, is GDPR compliant, and SOC2-certified. So for businesses that are concerened about privacy and security with the data they're checking Copyleaks might be the right AI content detection system for you.

Pricing

Copyleaks has structured its pricing to cater to different needs.

The free plan permits scanning up to 1,250 words (5 pages) per month.

For more extensive needs, a plans starting at $10.99 per month allows scanning up to 25,000 words (100 pages), and at $24.99 per month, the limit jumps up to 62,500 words (250 pages). Plans continue to grow up to 30M words (120K pages) so you have lots of room to grow.

This pricing design underscores Copyleaks' adaptability to different user requirements, ensuring you only pay for what you need, with plans that can scale as your content detection needs evolve.

Pros:

  • 30 Languages supported for AI detection
  • Military-grade security
  • Plagiarismchecker accounts for paraphrasing content

Cons:

  • Limited free trial plan
  • Plans are on the higher side of pricing
  • Pages don't roll over to the following month

Most Suitable For

Copyleaks is an ideal choice for businesses prioritizing security, especially when handling sensitive information. Its military-grade security and advanced features make it a reliable partner for organizations aiming to ensure content confidentiality and authenticity.

The multiple language support makes it a valuable tool for businesses that require support for diverse languages in their content creation, helping them maintain a personal connection with a broader audience.

A screenshot of the Copyleaks result page showing a 0% AI content detected score

Key Takeaways

  • Renowned for its accuracy in detecting AI-generated content and plagiarism.
  • Offers a flexible pricing model to accommodate varying user needs and budget allowances.
  • Features like multi-language support, military-grade security, and a browser extension for quick checks enhance its appeal.
  • Copyleaks plagiarism takes things a step further than the rest with its paraphrasing detection ability
A woman is thinking about which AI detection tool is right for her

Factors to Consider When Choosing an AI Content Detection Tool

Now that we've covered the best AI content detectors for 2023, you might be asking, “Which one is the right match for my business?”

The best choice hinges on your business’s unique needs and goals. Below, we'll outline some key factors that can help guide your decision.

Accuracy

Accuracy is key when picking an AI content detection tool. If the tool isn't accurate, it's not worth your time. Every tool will brag about its accuracy, and all of our top five say they're at least 98% accurate. But it's smart to check these claims yourself by using free trials or free access if available.

A simple way to test accuracy is by writing a few paragraphs on a topic you know well. After that, use a free content generator like GrammarlyGO, ChatGPT, or Google's Bard to create text on the same topic. It's a good idea to write your content first so you don't get swayed by what the AI writes.

Now, with both your original content and the AI-generated text ready, it’s time to test! Put each text into the trial version of the tools and see the results. This hands-on testing will give you a clear view of how accurate each tool is, helping you make a choice that's just right for your business.

Scalability

A tool with a low price tag can be quite tempting, but it's wise to peek ahead at what higher plans offer for when you're ready to ramp up your content creation. Scalability is about having room to grow; you wouldn’t want to move house every time you buy new furniture, right? Similarly, transitioning from one tool to another can be a hassle you'd want to avoid.

While it might not be a pressing concern at the outset, checking out the scalability of a tool is like planning a smooth road ahead. Higher plans should offer more features or better performance that'll come in handy as your content creation needs to expand.

It's a bit of future-proofing that could save you time and resources. When the time comes to scale up, having a tool that grows with you will feel like a breeze rather than a hurdle. So, take a moment to consider not just where you are now but where you want to be with your content creation in the near future.

Ease of Use

Picking a user-friendly AI detector is crucial, especially if you're not quite up to speed with the ins and outs of AI tech. Go for tools that are easy to get the hang of, with workflows you can grasp without breaking a sweat.

This lets you smoothly cruise through the tool, effortlessly drop in your content, and make sense of what comes out. With a user-friendly tool, you can dodge the hassle and invest more energy in crafting top-notch content

Integration with Existing Systems

If you already have existing systems or workflows in place, it is important to choose an AI detector that can seamlessly integrate with them. Look for AI detectors that can effortlessly connect with your usual content platforms or writing tools, streamlining your workflow. This will let you smoothly weave the AI detection right into your current content-making and publishing routines.

Pricing

When picking out an AI detector, it's super important to think about the cost. Determine your budget and look for detectors that offer pricing plans that align with your financial requirements.

 Remember that while free AI detectors may be appealing, they may have limitations in terms of features, accuracy, or usage limits. Think about what you really need and weigh it against the benefits that the detector can give to make a smart choice on how much to spend.

Frequently Asked Questions

Are AI Detection Tools Worth It?

Certainly!

While AI detection tools may not always hit the bullseye in accuracy, they are incredibly valuable, especially regarding content creation.

We aren’t chasing academic precision here; the goal is to avoid sounding robotic or like you're just trying to game Google with keyword optimization.

Think of an AI detector tool as your buddy, helping to ensure your content resonates with readers on a more personable level, making it feel lively and relatable.

How to Find the Best AI Content Detector Tool For Your Needs?

The right AI detection tool for you aligns with your businesses needs. Key factors like accuracy, scalability, ease of use, and pricing are crucial.

Also, it's important to check how well the tool meshes with your existing tools. Don't shy away from trying a few options through free trials to discover what fits your workflow.

Finding the right AI detector can be a bit of a trial and error process at first. Once you've found a tool that you love though, you'll be glad that you took the time to find the right tool for your workflow.

What Is the Best Free AI Detector?

While the market has various options, notable free AI detectors include Content at Scale, GPTZero, and Writer.com.

While they have some limitations, their free offerings are a solid starting point without dipping into your wallet. Explore these options, test them with your content, and you might find they do the trick for getting started at no cost.

Can Google Detect AI Content?

Yes, Google has the ability to detect AI-generated content.

However, their guidelines don't frown upon using AI for content creation, provided it's high-quality and not a ploy to churn out spammy, keyword-stuffed content.

The mantra is simple: create content for your audience first.

If your content is engaging and valuable then regardless if it’s detected as AI-generated or not by Google, it won't end up throwing a wrench in in your content marketing plan.

Why Is It Important To Detect AI Content?

As we know Google isn't penalizing AI-generated content, but if it's low quality your potential customers certainly will. This is why it's important to use an AI detector when you're creating content, or at least when you're starting out to see how well your content sounds.

If content detectors are flagging your content as potentially generated by AI then it might mean that your writing and editing may sound too robotic and risks not connecting with your audience. Use it as an indicator of where you might need to spend some extra effort to polish up some sentences to get your content to really shine.

A group of coworkers around a laptop going over a check list of factors to pick the best AI detector tool

So, What Is the Best AI Detector Tool?

It's important to recognize that everyone has different needs when it comes to AI detector tools. Our focus at Local AI Academy is on finding tools that help local businesses thrive by creating engaging content that resonates with customers. So what we believe is the best AI detector tool might not be the best for your use case, but I'm confident that we've highlighted some incredible options in our list.

With that in mind, our top pick for the best AI content detector is Content at Scale, particularly its new Pro Version. The standout feature here is the one-click rewrite, which, upon detecting AI-generated content, swiftly rephrases it to make it undetectable using its three proprietary AI models. This feature is a significant time-saver for business owners balancing content creation with other demanding tasks.

Close on its heels is Originality.ai. The Pay-as-you-go pricing provides the flexibility to use the AI detector as needed without committing to a monthly subscription. And when you're ready to scale up, their monthly plan is very budget-friendly, making it a great runner-up choice.

Ultimately, the goal is to find a tool that meets your content detection needs while aligning with your budget and business workflow. The right AI detector tool can streamline your content creation process, and with the insights provided, you're well-equipped to make a decision that will benefit your local business immensely.

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